When your company grows up your culture grows too.
Company culture, like any culture, is ever changing. At a given point in time it’s the customs, institutions, and achievements of a social group. Just as American meals have transformed from microwaveable TV dinners to local, sustainable, and organic meals now, so too changes the culture of a company.
That dynamism must be acknowledged to continually foster an amazing employee experience. The culture of a company when it's 5 people will be different than when it’s 50, and different still when it’s 500. People who have stayed with an organization from the beginning will miss the good old days and traditions. That nostalgia, much like our childhoods, is great; but only in that it acknowledges what made the company or the childhood great back then. We wouldn’t encourage ourselves or our kids to live in the past, so we mustn't accept this from our companies. Organizations grow up too.\
To really foster and develop a company culture, that company has to be self-aware enough to reinforce the customs that are leading the charge and pushing them forward and discard the customs that can grow to be a hindrance.
Especially now, as teams are distributed because of the pandemic, the usual interactions that incrementally build and reinforce culture are no longer happening. Awareness and intention is needed to discern what institutions of the company define the culture, distill why it’s important, and figure out how to continually reinforce it.